The Grundfos mission and vision are replaced by The Grundfos Purpose, which is expressed in these words:
Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology. We contribute to global sustainability by pioneering technologies that improve quality of life for people and care for the planet.
Here you can read what the words means:
”Global leader” means that Grundfos is perceived by its customers and competitors throughout the world as the leading player in the pump industry. We develop, produce, sell and service high quality pump solutions and we set the standard in the industry.
”Advanced pump solutions” means that we offer turn-key solutions to match the requirements of our customers – no matter how complex the solution is, where it is to be used or how big it is.
”Trendsetter within water technology” means that we strive to be among the industry leaders when it comes to finding ways of using new technologies to move and treat water and wastewater.
”Contribute to global sustainability” means that we do business in an environmentally sustainable way and create sustainable solutions from cradle to grave. We are committed to making a significant contribution towards reducing the impact on the environment by limiting both our own and our customers’ CO2 emission levels. We aim to create cleaner technologies and solutions which limit water consumption, improve efficiency, enable consumers to reduce their water and energy consumption and increase the reuse of resources.
”Ground-breaking technologies” means that we will invent solutions the world has never seen before. We will expand our business with the addition of new categories and areas by using our technologies in new and creative ways, based on the requirements of our customers.
”Improve the quality of life for people and take care of the planet” means that we focus on people in a growing world, and that there is always a balance between human, social and environmental concerns in our solutions. We want to enable people to look after themselves and to give more people a more comfortable life without it being at the expense of the environment and the planet’s natural resources. We are always eager to find solutions for the world’s most poverty-stricken communities and people with special needs.